League of Legends Championship Series (LCS), Playwire, and Overwolf to award Alienware Aurora gaming computers, in-game currency, and more
NEW YORK, and TEL AVIV, Israel, July 15, 2020 /PRNewswire-PRWeb/ — Playwire, the leading esports advertiser and revenue amplification company; and Overwolf, the all-in-one platform that enables creators to build, distribute, and monetize in-game apps, have teamed up to bring the 2020 Alienware Games to gamers in the United States and Canada. Last year’s challenge was a huge success with over 344K hours plays and 72 million total impressions across platforms .
Starting July 17th and running through September 11th, participants will have the opportunity to rise in rank on the 2020 Alienware Games leaderboard by scoring points across multiple games. The top 250 players on the leaderboard for each supported game will be awarded in-game currency each week, with additional in-game currency being raffled off randomly every week to give all players a chance to win. The leaderboard resets each week to give gamers a refreshed shot at winning prize money, a high-end gaming computer, and the chance to rise in the ranks.
Pro players and streamers from top esports organizations will be joining in for the games including Misfit’s ProxyFox and Broxah, Stewie2k, and 72hrs from Team Liquid. Gamer Bajan Canadian is also slated for participation. You’ll also see special streams by Gordon Hayward of the Boston Celtics and Mike Evans of the Tampa Bay Buccaneers. Additionally, actor Jerry Ferrara and Grammy-award nominated record producer Steve Aoki will be showing their support for the competition online.
At the conclusion of the 2020 Alienware Games, the top 16 players overall will receive an Alienware Aurora R9 gaming rig and an additional eight players will be chosen by raffle, with the number of entries tied to the number of points accumulated, to receive epic prizes.
Overwolf’s trusted relationship with AAA publishers coupled with its leading technological framework for third-party developers, makes it the ideal platform for the 2020 Alienware Games App. Built specifically for the 2020 Alienware Games, the app lets gamers play their favorite game and accumulate points. Aside from points earned for playing, users can earn additional points by sharing highlights online under the tag #2020AlienwareGames, and by watching League of Legends Championship Series (LCS) on Riot Games’ Watch platform watch.lolesports.com to receive unique codes to enter in the 2020 Alienware Games App.
“Last year’s challenge was designed to create value for the gaming community and Alienware using authentic in-game experiences. This year, we have created something truly unique and for the first time ever, our challenge will run across multiple games and geographies simultaneously, ensuring the contest is inclusive to all types of gamers, while giving them an even playing field to compete with one another. By creating a unified scoring system across these four massively popular gaming titles, we are empowering players of all skill levels to earn prizing and forge unforgettable experiences by doing what they love most,” said Anthony Alexander, EVP of Global Sales at Playwire.
“We’ve been working hard behind the scenes to build an Alienware Games App that will make this year’s competition even more exciting as players of all skill levels come together to prove themselves in their favorite games. As gamers ourselves, earning prizes while enjoying competitive play in an organic manner is something we strive for and this year we are proud to reward even greater prizes and more chances to walk away as a winner,” commented Uri Marchand, CEO of Overwolf.
To participate, download the official 2020 Alienware Games app from the Overwolf store, and sign in to your Overwolf account. Players are encouraged to visit the Alienware Arena website to register for an Alienware Arena Rewards account, then connect that account to the app to receive additional points on the leaderboard.
For more information about the 2020 Alienware Games and how to participate, please visit the official website at https://go.overwolf.com/alienware-july-2020/.
Let the games begin!
Playwire is a global revenue amplification company with the knowledge and technology content owners need to maximize revenue and grow their audiences. Playwire’s portfolio includes management of over 450 websites, serving 12 billion video and display ads, and streaming one billion minutes of video each month. Playwire’s exclusive partner relationships help brands to connect and engage with their desired audiences in a safe and authentic manner. Playwire is headquartered in Deerfield Beach, Florida and has business operations and satellite offices around the globe. For more information, please visit http://www.playwire.com and on LinkedIn.
Overwolf is the guild for in-game creators. With over 30,000 creators and 12 million monthly active users, Overwolf is the all-in-one platform that enables creators to build, distribute, and monetize in-game apps and mods. Built for creators by creators, Overwolf is on a mission to unite the in-game creator community and empower them to make a living doing what they love – developing truly awesome gaming experiences. Based in Tel Aviv, Overwolf has raised $25 million to date from investors including Marker, Intel Capital and Liberty Media.