HOLLYWOOD, Calif.—July 9, 2020—Nickelodeon bakes up a birthday surprise with Cake My Day, a one-of-a-kind special executive produced by television host Rachael Ray and culinary expert Amirah Kassem. Hosted by Kassem, founder of Flour Shop in New York and creator of the sprinkle-filled Rainbow Explosion Cake, the special gives a deserving kid the opportunity to bake the cake of their dreams. Cake My Day airs Friday, July 17, at 7:30 p.m. (ET/PT) on Nickelodeon.
Said Ray, “With my favorite unicorn Amirah Kassem spreading her signature sprinkles and smiles, Cake My Day is a delicious celebration that I can’t wait to share with families everywhere. This is a show guaranteed to fill your day with color and cake! And will leave you racing into the kitchen to use Amirah’s tips and tricks to whip up some crazy creations of your own.”
Said Kassem, “I’m so, so excited to show the world how we can all use birthdays to create more joy for everyone around us. Cake My Day was born out of a way of life I like to call the ‘Birthday Lifestyle,’ where we live everyday like it’s our birthday by being with our favorite people, dressing in our favorite clothes, and of course, eating our favorite foods! It’s more important than ever to remember that we can all create happiness through celebration, and no matter what is happening in the world, we need to celebrate one another. Full of surprises, my hope is that Cake My Day will inspire kids, and adults, to live the birthday lifestyle and celebrate their family and friends. We need to keep spreading magic, rainbows, glitter, unicorns and eating cake!”
In Cake My Day, Kassem invites Charlotte, a triplet who has never had a birthday that felt like her own, to her colorful kitchen to bake a Rainbow Explosion Cake together. Charlotte, however, has no idea that her brothers Oliver and Sam have secretly planned for the day of cakemaking to turn into the biggest surprise birthday celebration she has ever had. The special also features an appearance by DIY content creator Karina Garcia and a performance by dance superstars The Lab.
Cake My Day is produced by Propagate, with Ben Silverman, Howard T. Owens and Kevin Healey executive producing, and Watch Entertainment, with Rachael Ray and Jonny Umansky serving as executive producers. Amirah Kassem also executive produces, along with Nickelodeon’s Unscripted Content executives Rob Bagshaw, Mandel Ilagan and Stacey Carr. Production of Cake My Day for Nickelodeon is overseen by Rob Bagshaw, Executive Vice President, Unscripted Content.
Founded by Ben Silverman and Howard Owens, who pioneered the global format business in the late 1990s, Propagate has offices in Los Angeles, New York and Paris. Its recent credits include the “Hillary” documentary that premiered at Sundance and Berlin and now streams on Hulu as well as the unscripted “November 13: Attack on Paris” “Haunted” and “Prank Encounters” for Netflix, “In Search Of” and “Kings of Pain” for the History Channel and the upcoming Notre Dame Documentary for ABC, and the scripted “Blood and Treasure” and “Broke” for CBS, “Charmed” for The CW and “Emma” and “Wireless” for Quibi. Propagate’s expanding portfolio of companies includes Electus (“You vs. Wild”, “Running Wild With Bear Grylls,” “Jane the Virgin,” “Fashion Star”), Big Breakfast (“Adam Ruins Everything”, “Hot Date”), Notional (“Chopped” franchise), and talent management firms Artists First, Authentic Talent & Literary Management and Select Management. Silverman and Owens previously founded Reveille, producing hits including “The Office,” “The Tudors,” “Ugly Betty” and “MasterChef.” Silverman went on to serve as Co-Chairman of NBC Network and Studio and form Electus. Owens served as President of National Geographic Channels Worldwide.
Nickelodeon, now in its 41st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).