Lab Cave will develop and publish upcoming Pocoyo titles for mobile in collaboration with Zinkia Entertainment
Mobile growth experts Lab Cave Games have worked on over 700 mobile apps and will leverage their technology, knowledge and experience in mobile gaming to bring Zinkia’s beloved animated characters to mobile devices.
Zinkia Entertainment is a BAFTA Award-winning creator of entertainment brands and audiovisual content including the iconic Pocoyo children’s comedy series, Mola Noguru and Shuriken School.
The partnership unites Lab Cave’s unique expertise with ASO, CRO, monetization and ad mediation with Zinkia’s creativity and audiovisual content. The multi-year deal will see Lab Cave work on more than 40 existing Pocoyo mobile titles as well as develop and publish new games featuring Pocoyo.
“Thanks to Lab Cave we can focus on making new audiovisual productions at the same time we optimize our app portfolio both in terms of marketing and technology,” said Jonás Ojeda, Head of Digital Rights at Zinkia. “And we can develop new games for our audience together to help expand our brand. We are very happy to have an expert and reliable partner like Lab Cave.”
“We at Lab Cave are delighted by our collaborations with Zinkia,” sais Luis Bertó, Head of Marketing and Business Development at Lab Cave. “This is not only because they are leaders in the Spanish and international audiovisual industry, but because our collaboration will give us the opportunity to develop a joint strategy of development and publication of a game and app catalogue that marries the core beliefs of both companies: quality, innovation, technology and global presence. Most of all, we are thrilled to be able to align ourselves more closely with the Pocoyo universe and reach a whole new generation through the mobile world.”